Changing The Face of British TV & Film
THE PROBLEM
The Kusp places creatives from diverse backgrounds into film studios, ranging from fashion brands like Flannels to BAFTA award winning studio Somesuch.
The studios would call The Kusp and ask for a creative who matched their needs. For example a Photographer or Director.
The Kusp’s team would look at their long list of creatives then create a shortlist of who they thought fit the position. They would then check if the creatives were available and put those that they thought would suit the position forward to the film studios. This high touch approach gave studios confidence that they were getting the best talent.
The Kusp has done this successfully for years but realised that a few problems were stopping them scaling:
The studios would call The Kusp and ask for a creative who matched their needs. For example a Photographer or Director.
The Kusp’s team would look at their long list of creatives then create a shortlist of who they thought fit the position. They would then check if the creatives were available and put those that they thought would suit the position forward to the film studios. This high touch approach gave studios confidence that they were getting the best talent.
The Kusp has done this successfully for years but realised that a few problems were stopping them scaling:
- Studios often need creatives with only 1/2 days notice, and The Kusp sometimes struggled to fulfil this
- The Kusp team had to have a lot of involvement in every placement
HOW WE DEVELOPED THE SOLUTION
Scoping
The Kusp approached us to build a web based platform that allowed film studios to browse and find their own creatives.
We held workshops with The Kusp, interviewed the primary users and divised a vision of the process for the app.
Once interviews were complete, the users desired features and expressed problems were prioritised and used to created a plan for the Phase 1 app build.
We held workshops with The Kusp, interviewed the primary users and divised a vision of the process for the app.
Once interviews were complete, the users desired features and expressed problems were prioritised and used to created a plan for the Phase 1 app build.
AT A GLANCE
PROBLEM
- The Kusp connects Creatives with TV & Film Studios
- They are often given short notice to find creatives for shoots
- They were limited on how many creatives they could connect
- Revenue was intermittent
SOLUTION + IMPLEMENTATION
- Conducted interviews with key users
- Hosted workshops to design process for the application
- Built a Flutter Web application
- Included Admin console so The Kusp could manage independently
- Trained The Kusp team on how to use it effectively
BENEFITS
- Increased the number of creatives The Kusp can place
- Allowed The Kusp to earn recurring revenue
- Increased the amount of time available to The Kusp
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